Pengaruh keputusan pembelian dari factor kualitas produk,harga dan brand image di toko jilbab muslimah

Dosen pengampu :Dr.supawi pawenang,SE,MM

NAMA:ELY ARIYANI PRATAMA

NPM:2016020301

KELAS:B3 managemen

1.Judul: Pengaruh keputusan pembelian dari factor kualitas produk,harga dan brand image di toko jilbab muslimah

2.variabel

Y=A+BIXI+B2X2+B3X3

Y=KEPUTUSAN PEMBELIAN

B1=KUALITAS PRODUK

B2=HARGA

B3=BRAND IMAGE

3.MODEL REGRESI

A.SEKEMA

 

B.MATEMATIS

Y=A+BIXI+B2X2+B3X3+e

Atau

Pengaruh keputusan pembelian  dari factor kualitas produk BI ,harga B2  dan brand image B3 di toko jilbab muslimah

4.DATA

A.JENIS DATA

Jenis data yang digunakaN adalah data primer

KUESIONER MINAT KONSUMEN DI TOKO HIJAB MUSLIMAH

Keterangan pilihan jawaban
SS=sangat setuju
S=setuju
TS=tidak setuju
STS=sangat tidak setuju
NO
PERNYATAAN
PILIHAN JAWABAN



SS
S
TS
STS

1
Saya meningkatkan pelayanan agar konsumen puas






Saya memberikan layanan yang paling baik






Saya ramah terhadap konsumen






Saya melayani konsumen dengan sabar






Saya cepat melayani disaat konsumen butuh saya





2
Saya mengadakan potongan harga agar konsumen minat






Saya memberi potongan harga kalau konsumen beli banyak






Saya memberi potongan jika barang brended






Saya memberi potongan kalau beli lebih dari dua






Saya akan memberi potongan jika konsumen sudah sering berlangganan





3
Saya memberikan kualitas barang  paling bagus






sebelum menjual saya cek kualitas produk






Jika tidak bagus kualitasnya maka saya tidak jual






Saya memberikan kualitas yang sangat bagus bukan karna barangnya brended






Setiap barang yang akan saya jual pasti saya cek kualitasnya





8
Model dapat menarik minat konsumen






Pelayanan yang baik  dapat menarik minat konsumen






Potongan harga dapat menarik minat konsumen






Melalui iklan akan tau produk  saya dan konsumen akan berminat membeli






Dengan barang yang brended akan menarik minat konsumen

JI VALIDITAS
Variabel Y “Minat Konsumen”

Correlations


MK1
MK2
MK3
MK4
MK5
MK

MK1
Pearson Correlation
1
.319
-.060
.029
.100
.487**


Sig. (2-tailed)

.062
.731
.867
.570
.003


N
35
35
35
35
35
35

MK2
Pearson Correlation
.319
1
-.010
.157
.396*
.558**


Sig. (2-tailed)
.062

.953
.369
.019
.000


N
35
35
35
35
35
35

MK3
Pearson Correlation
-.060
-.010
1
.118
-.080
.521**


Sig. (2-tailed)
.731
.953

.498
.648
.001


N
35
35
35
35
35
35

MK4
Pearson Correlation
.029
.157
.118
1
.294
.616**


Sig. (2-tailed)
.867
.369
.498

.086
.000


N
35
35
35
35
35
35

MK5
Pearson Correlation
.100
.396*
-.080
.294
1
.490**


Sig. (2-tailed)
.570
.019
.648
.086

.003


N
35
35
35
35
35
35

MK
Pearson Correlation
.487**
.558**
.521**
.616**
.490**
1


Sig. (2-tailed)
.003
.000
.001
.000
.003



N
35
35
35
35
35
35

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).



Variabel X1 “Kualitas Produk”


Correlations


KP1
KP2
KP3
KP4
KP5
KP

KP1
Pearson Correlation
1
.352*
-.038
.057
.096
.495**


Sig. (2-tailed)

.038
.829
.744
.584
.003


N
35
35
35
35
35
35

KP2
Pearson Correlation
.352*
1
.081
-.176
.085
.415*


Sig. (2-tailed)
.038

.643
.311
.629
.013


N
35
35
35
35
35
35

KP3
Pearson Correlation
-.038
.081
1
.307
-.136
.592**


Sig. (2-tailed)
.829
.643

.072
.434
.000


N
35
35
35
35
35
35

KP4
Pearson Correlation
.057
-.176
.307
1
-.077
.515**


Sig. (2-tailed)
.744
.311
.072

.659
.002


N
35
35
35
35
35
35

KP5
Pearson Correlation
.096
.085
-.136
-.077
1
.411*


Sig. (2-tailed)
.584
.629
.434
.659

.014


N
35
35
35
35
35
35

KP
Pearson Correlation
.495**
.415*
.592**
.515**
.411*
1


Sig. (2-tailed)
.003
.013
.000
.002
.014



N
35
35
35
35
35
35

*. Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).



Variabel X2 “Daya Tarik Iklan”


Correlations


DTI1
DTI2
DTI3
DTI4
DTI5
DTI

DTI1
Pearson Correlation
1
.044
.073
-.032
-.104
.396*


Sig. (2-tailed)

.803
.679
.857
.552
.019


N
35
35
35
35
35
35

DTI2
Pearson Correlation
.044
1
.251
-.158
.212
.655**


Sig. (2-tailed)
.803

.145
.365
.222
.000


N
35
35
35
35
35
35

DTI3
Pearson Correlation
.073
.251
1
-.117
-.189
.469**


Sig. (2-tailed)
.679
.145

.505
.277
.004


N
35
35
35
35
35
35

DTI4
Pearson Correlation
-.032
-.158
-.117
1
.552**
.398*


Sig. (2-tailed)
.857
.365
.505

.001
.018


N
35
35
35
35
35
35

DTI5
Pearson Correlation
-.104
.212
-.189
.552**
1
.515**


Sig. (2-tailed)
.552
.222
.277
.001

.002


N
35
35
35
35
35
35

DTI
Pearson Correlation
.396*
.655**
.469**
.398*
.515**
1


Sig. (2-tailed)
.019
.000
.004
.018
.002



N
35
35
35
35
35
35

*. Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).




Variabel X3 “Kualitas Pelayanan”


Correlations


KL1
KL2
KL3
KL4
KL5
KL

KL1
Pearson Correlation
1
-.263
-.058
-.206
-.159
.051


Sig. (2-tailed)

.127
.742
.236
.362
.773


N
35
35
35
35
35
35

KL2
Pearson Correlation
-.263
1
.217
.169
.018
.598**


Sig. (2-tailed)
.127

.211
.331
.919
.000


N
35
35
35
35
35
35

KL3
Pearson Correlation
-.058
.217
1
.357*
.004
.574**


Sig. (2-tailed)
.742
.211

.035
.981
.000


N
35
35
35
35
35
35

KL4
Pearson Correlation
-.206
.169
.357*
1
.319
.609**


Sig. (2-tailed)
.236
.331
.035

.062
.000


N
35
35
35
35
35
35

KL5
Pearson Correlation
-.159
.018
.004
.319
1
.533**


Sig. (2-tailed)
.362
.919
.981
.062

.001


N
35
35
35
35
35
35

KL
Pearson Correlation
.051
.598**
.574**
.609**
.533**
1


Sig. (2-tailed)
.773
.000
.000
.000
.001



N
35
35
35
35
35
35

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).




UJI REABILITAS

1. Variabel Y “Minat Konsumen”


Case Processing Summary


N
%

Cases
Valid
35
100.0


Excludeda
0
.0


Total
35
100.0

a. Listwise deletion based on all variables in the procedure.



Reliability Statistics

Cronbach's Alpha
N of Items

.321
5




2. Variabel X1 “Kualitas Produk”


Case Processing Summary


N
%

Cases
Valid
35
100.0


Excludeda
0
.0


Total
35
100.0

a. Listwise deletion based on all variables in the procedure.



Reliability Statistics

Cronbach's Alpha
N of Items

.213
5




3. Variabel X2 “Daya Tarik Iklan”



Case Processing Summary


N
%

Cases
Valid
35
100.0


Excludeda
0
.0


Total
35
100.0

a. Listwise deletion based on all variables in the procedure.



Reliability Statistics

Cronbach's Alpha
N of Items

.183
5






Variabel X3 “Kualitas Pelayanan”




Case Processing Summary


N
%

Cases
Valid
35
100.0


Excludeda
0
.0


Total
35
100.0

a. Listwise deletion based on all variables in the procedure.



Reliability Statistics

Cronbach's Alpha
N of Items

.213
5





STATISTIK DESKRIPTIVE



Descriptive Statistics


N
Minimum
Maximum
Mean
Std. Deviation

MK
35
11
21
17.66
2.413

KP
35
14
23
18.29
2.150

DTI
35
18
24
20.29
1.742

KL
35
13
22
17.91
2.147

Valid N (listwise)
35








UJI ASUMSI KLASIK
Uji Normalitas



One-Sample Kolmogorov-Smirnov Test


MK
KP
DTI
KL
Unstandardized Residual

N
35
35
35
35
35

Normal Parametersa,b
Mean
17.66
18.29
20.29
17.91
.0000000


Std. Deviation
2.413
2.150
1.742
2.147
2.18042260

Most Extreme Differences
Absolute
.128
.181
.222
.144
.106


Positive
.101
.181
.222
.135
.103


Negative
-.128
-.104
-.144
-.144
-.106

Kolmogorov-Smirnov Z
.757
1.073
1.315
.855
.629

Asymp. Sig. (2-tailed)
.616
.199
.063
.458
.823

a. Test distribution is Normal.

b. Calculated from data.




Uji Multikolinearitas
Coefficientsa

Model
Unstandardized Coefficients
Standardized Coefficients
t
Sig.


B
Std. Error
Beta



1
(Constant)
10.462
4.949

2.114
.043


KP
.185
.295
.165
.627
.535


DTI
-.155
.294
-.112
-.528
.601


KL
.389
.243
.346
1.600
.120

a. Dependent Variable: MK



Uji Heteroskedastistas


Coefficientsa

Model
Unstandardized Coefficients
Standardized Coefficients
t
Sig.


B
Std. Error
Beta



1
(Constant)
10.462
4.949

2.114
.043


KP
.185
.295
.165
.627
.535


DTI
-.155
.294
-.112
-.528
.601


KL
.389
.243
.346
1.600
.120

a. Dependent Variable: MK



Uji Autokorelasi



Model Summaryb

Model
R
R Square
Adjusted R Square
Std. Error of the Estimate
Durbin-Watson

1
.428a
.183
.104
2.283
1.649

a. Predictors: (Constant), KL, DTI, KP

b. Dependent Variable: MK



ANALISIS REGRESI LINIER
Uji Ketepatan Model
Interpletasi Hasil Persamaan Regresi Linier



Residuals Statisticsa


Minimum
Maximum
Mean
Std. Deviation
N

Predicted Value
15.68
19.85
17.66
1.032
35

Residual
-4.932
3.803
.000
2.180
35

Std. Predicted Value
-1.916
2.124
.000
1.000
35

Std. Residual
-2.160
1.665
.000
.955
35

a. Dependent Variable: MK



Interpletasi Hasil Uji F

ANOVAa

Model
Sum of Squares
df
Mean Square
F
Sig.

1
Regression
36.241
3
12.080
2.317
.095b


Residual
161.644
31
5.214




Total
197.886
34




a. Dependent Variable: MK

b. Predictors: (Constant), KL, DTI, KP



Interpletasi Hasil Koefisieni Determinasi



Model Summaryb

Model
R
R Square
Adjusted R Square
Std. Error of the Estimate
Durbin-Watson

1
.428a
.183
.104
2.283
1.649

a. Predictors: (Constant), KL, DTI, KP

b. Dependent Variable: MK



Interpletasi Hasil Uji T



Coefficientsa

Model
Unstandardized Coefficients
Standardized Coefficients
t
Sig.


B
Std. Error
Beta



1
(Constant)
10.462
4.949

2.114
.043


KP
.185
.295
.165
.627
.535


DTI
-.155
.294
-.112
-.528
.601


KL
.389
.243
.346
1.600
.120

a. Dependent Variable: MK